Animated explainer video pricing.
Fair, fixed, transparent.
Full script, professional voiceover, custom 2D animation and unlimited revisions, starting at $2,500. No hourly rates, no surprise invoices, no licensing fees of any kind.
Every price on this page is the price you pay. Nothing is held back for a sales call. Pricing does not change by location. The same rates apply whether you are hiring an animation studio in Boston, Seattle, or Dallas.
How much does an animated explainer video cost?
Two fixed plans, both published in full. Standard is $2,500 for a complete 60-second animated explainer video. Pro is $5,000 and adds the longer runtime, extra revision rounds and the full campaign asset suite. Script, design, animation, voiceover and sound design are included in both. There are no hourly rates, no licensing fees and nothing held back for a sales call.
produced
the studio
platforms
Need something custom? 3D animation, longer videos, or a series. We quote everything.
Standard explainer video plan
One complete animated explainer video for your marketing strategy.
Client reviews
What clients say after we deliver.
“I had the privilege of working with Magic Motion Studio on a 2D animation project, and I must say, they surpassed all expectations. From the outset, their commitment to understanding the vision and nuances of the anime style I was looking for was evident. Communication is key in any project, and with this team, it was nothing short of stellar. They kept me in the loop at every stage, welcomed feedback with grace, and ensured that every detail was in alignment with my vision. It's rare to find a team that not only listens but also anticipates potential challenges and proactively addresses them. What truly stands out about Magic Motion Studio is the confidence they exude in their craft. And it's not just talk, they delivered in every sense of the word. The final product was a testament to their skill, dedication, and passion for animation. For anyone looking to bring their vision to life through animation, I wholeheartedly recommend Magic Motion Studio. Their expertise in the anime style is unparalleled, and their professionalism is unmatched. Thank you for an outstanding job. I look forward to our next collaboration!”
“Magic Motion Studio was a pleasure to work with. They communicated clearly, responded quickly to feedback, and brought real creativity to the animation process. From storyboards to backgrounds to final animation, they kept everything organized and delivered on time. The final result captured the vision perfectly, and I appreciated their dedication to making adjustments along the way. I'd highly recommend them to anyone looking for high-quality animation and would be happy to work with them again in the future.”
“This was by far my best experience. Communicative, professional, and more importantly efficient with A grade skill.”
“Amazing work and amazing experience working with Magic Motion Studio. The work and efforts are unmatched and truly admirable. Loyal, hardworking team who will get the job done to a professional level and ensure you as a client are happy. Wouldn't hire any one else. Amazing team who I cannot credit enough!”
“Incredibly talented animator with access to an equally talented team. Highly recommend Magic Motion Studio's services to anyone in need of quality animation work. I will definitely be hiring again in the future!”
“Professional and courteous; we were very happy with Magic Motion Studio's work and their ability to make required adjustments.”
“Fast communication and really good animators.”
“Great team for your video editing needs! Good communication skills and great attention to detail. Recommended!”
Turn Viewers into Customers with Explainer Videos
Most brands struggle to explain what they do in a way that converts. The right animated explainer video fixes that instantly.
- No clear production process or timeline
- No professional script or creative direction
- Revision caps and unexpected extra charges
- Videos that failed to convert viewers to customers
- Missed deadlines and rushed production
- Paying hourly or losing ownership of your files
- Inconsistent quality across projects
- Clear 5-step process with milestone approvals
- Expert scriptwriting included in every plan
- Unlimited revisions, no surprise fees, ever
- Conversion-focused animation that drives real action
- 3 to 4 week delivery, never missed a deadline
- Full file ownership from day one, no licensing fees
- 1,000+ videos produced, consistently 5-star results
Our work process
Straightforward and transparent. Much easier than you might think.
Explainer Video Cost Guide
What actually drives explainer video pricing
The six variables behind every explainer video quote
When two studios quote the same brief and the numbers are thousands of dollars apart, it is almost never because one of them is greedy. It is because they scoped different things. Every animated explainer video price is built from the same six inputs, and each one moves the number in a predictable direction.
If you only remember one thing from this page, make it this: ask any studio which of these six they have included before you compare their number to anyone else's. A quote that excludes script, voiceover and sound design is not a cheaper video. It is a partial video.
What $2,500 covers, line by line
Our Standard plan is a complete 60-second animated explainer video. Complete means it is finished, delivered and yours. Here is every stage that price includes, along with what studios commonly bill separately for the same work.
That last row matters more than people expect. Some studios license the video to you rather than sell it, which means a recurring fee, or restrictions on using it in paid advertising. Always ask who owns the finished file and the project source.
Freelancer, studio or agency: what each tier really costs
The animated explainer video market splits into four tiers, and the price gaps between them are large. Knowing which tier a quote comes from tells you more than the number itself.
Industry surveys put the average cost of a 90-second animated explainer video at a little under $12,000. At $2,500 for a complete 60-second video, our Standard plan works out around $2,500 to $3,300 per finished minute, which sits at the bottom of the boutique band and below most single experienced freelancers.
We are not the cheapest option and we do not try to be. If a quote comes in under $1,000 for a custom animated explainer video, something has been removed: the script, the voiceover, the original design, or the ownership. Ask which one.
How video length changes the price
Explainer video cost does not scale evenly with runtime, and understanding why can save you a significant amount. A large part of any production is fixed: discovery, scriptwriting, character design, rigging and establishing the visual style all happen once, whether the final video runs thirty seconds or three minutes.
That front-loaded work means the first thirty seconds are the most expensive thirty seconds you will buy. Every additional block of time after that costs less per second, because the characters already exist, the style is already set and the pipeline is already running.
The same logic applies across multiple videos. Once your characters, style and assets exist, a second and third video in the same world cost meaningfully less than the first. If you know a series is coming, say so at the quoting stage and we will build the assets to be reused.
How animation style changes the price
Style is the second largest cost lever after runtime, and it is the one clients most often choose for the wrong reasons. The right question is not which style looks best in a showreel. It is which style communicates your message to your audience, at a production cost that matches what the video has to achieve.
A practical note on budget: if the money is tight, cut the style before you cut the script or the audio. A sharp script delivered in clean motion graphics outperforms a weak script in beautiful frame-by-frame animation every time. Audiences forgive simple visuals. They do not forgive being confused about what you do.
Why quotes vary so much, and what to check before you sign
Two quotes for the same brief can differ by a factor of five. Before you assume the cheaper studio is better value, work through this list. Every one of these is a real difference we have seen clients discover after signing somewhere else.
Our position on all six is published on this page because we would rather you arrive already knowing whether the numbers work for you. If the answer is no, that is a useful outcome too. Nobody benefits from a discovery call that exists to reveal a price.
Common questions about explainer video pricing
Answers to the questions we hear most often. If yours is not here, email us at info@magicmotionstudio.com and we will respond within one business day.
An animated explainer video from Magic Motion Studio starts at $2,500 for a complete 60-second video. The market range in 2026 runs from $1,000 for a freelancer on the low end to $50,000 or more for a premium production house. Most brands producing a quality 60-second animated explainer video through a reliable boutique studio spend between $2,000 and $10,000. At $2,500, Magic Motion Studio delivers broadcast-quality output with 1,000+ completed videos and a 10-year track record at the most competitive price point in its quality tier.
The Standard plan at $2,500 is a complete end-to-end production package. It includes custom script writing, a full visual storyboard, professional voiceover casting and recording, custom illustrations and character design, 2D animation, original sound design and music composition, 2 revision rounds at every production stage, HD delivery in MP4 and MOV format, marketing strategy advice, and full file ownership. There are no add-ons required. The video is delivered in 3 to 4 weeks.
The Pro plan includes everything in Standard plus five additional deliverables designed for multi-channel distribution: animated GIFs for email campaigns and web embeds, still images optimized for social media posts, social media resizes in square and vertical formats for Instagram, TikTok, and YouTube Shorts, 15-second and 30-second cutdowns ready for paid advertising on Meta and Google, and the full source project files in the native animation format so you can make future edits independently. Pro is the right choice for brands running multi-channel launch campaigns.
Magic Motion Studio delivers completed animated explainer videos in 3 to 4 weeks from project kickoff. The production timeline breaks into four phases. Week 1 covers the discovery call, script writing, and your written approval. Weeks 1 to 2 cover storyboard creation and your approval before animation begins. Weeks 2 to 4 cover full animation production, professional voiceover recording, and sound design. Week 4 is final delivery. We have never missed a project deadline. Compare this to the 6 to 12 week timelines typical of most mid-market studios.
Yes. Full file ownership transfers to you on final payment. You receive the completed MP4, MOV, and all delivery formats. Pro plan clients also receive the full source project files in the native Toon Boom Harmony or After Effects format. There are no licensing fees, no usage restrictions, no platform limitations, and no ongoing costs of any kind. The video is completely yours to use on your website, social media, paid ads, trade shows, or any other channel forever.
The Standard plan includes 2 revision rounds and the Pro plan includes 5 revision rounds. Each revision round covers feedback across the current production stage. We do not move forward from script to storyboard, or from storyboard to animation, without your written approval at each milestone. Additional revision rounds beyond your plan limit can be added at a flat rate. Most projects are completed well within the included rounds.
Both the Standard and Pro plans cover 2D animation, motion graphics, and character animation across all the styles shown in the Magic Motion Studio portfolio. Anime-style animation is available on both plans. We are one of the only US animation studios producing genuine anime-style video for commercial brands at this price point. 3D animation is available on a custom quote basis due to its separate rendering pipeline and higher production costs. You can view examples of all styles at magicmotionstudio.com/animation-portfolio/.
Yes. If you need a video longer than 90 seconds, a 3D animation, a full series of videos at a bundled rate, a custom anime-style production, or anything not covered by the Standard or Pro plans, contact us at info@magicmotionstudio.com or book a free strategy call for a custom quote. Series discounts are available for three or more videos booked at the same time. We quote every project type.
Ready to get your video produced?
Book a free 30-minute strategy call. We will review your brief, recommend Standard or Pro, and deliver a fixed-price quote before any work begins. No obligations, no hourly rates, no surprises.