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3D Animation Studio

3D animation services built around character and story.

Magic Motion Studio is a 3D animation company producing character work, kids and family content, commercials and 3D explainer video. Modelled, rigged, lit and rendered in-house, with full commercial rights and source files included.

1,000+
Videos delivered
10+
Years in production
50+
Industries served
100%
In-house 3D team
Our 3D work

3D animation we produced in-house.

Every frame below was modelled, rigged, lit and rendered by our own team. No stock assets, no outsourced sequences.

SYYX

Rigged human characters moving through a sci-fi interior. Blocking, camera work and performance animation for a narrative sequence.

3D character animation

Kids Cartoon

Stylised animal character in a sculpted ice cave environment. Readable silhouette and exaggerated performance built for a young audience.

Kids and family 3D

Forest Sequence

Character animation through a dense natural environment. Foliage scattering, depth of field and atmospheric lighting carry the shot.

Environment and character

Kids Series Sequence

Episodic children's 3D animation. Rigs and environments built for reuse so later episodes cost a fraction of the first.

Series production
What we produce

Six kinds of 3D animation, one studio.

As a 3D animation company we cover the formats our team produces regularly and can show you work for. We do not list capabilities we cannot evidence.

01

3D character animation

Design, modelling, rigging, skinning and performance. Characters that hold weight, carry expression and sell a line of dialogue. This is the centre of our 3D animation work.

02

Kids and family 3D

Children's 3D animation is its own discipline. Silhouettes have to read instantly, performance runs broader, and colour does structural work. Several pieces on our reel were built to those rules.

03

3D commercials and ads

Short-form 3D animation for paid media and brand campaigns. Product hero shots, brand characters and a clean close on the call to action.

04

Episodic and series work

Rigs, environments and shaders built once and reused. Later episodes built on that model cost far less than the first.

05

3D explainer video

When a product's physical form is the argument, a 3D explainer video shows it rotating, opening and working. Pairs naturally with our explainer video production work.

06

CGI for mixed media

CGI animation composited into filmed footage, or 3D elements layered into 2D sequences. Useful when a live shoot needs something that cannot be filmed.

Full pipeline

3D Animation

Concept to final render, handled in-house: scripting, design, animation, lighting and rendering.

  • Character and creature animation
  • Product visualisation
  • Kids cartoon and broadcast animation
  • VFX integration and compositing
Movement that feels real

3D Rigging

A movable skeleton and control system for every character, so animation carries real weight and presence.

  • Full character skeletal rigging
  • Facial rigs with blend shapes
  • Biped and quadruped rigs
  • Mechanical and prop rigging
Animation-ready assets

3D Modeling

Human figures, animals, products and environments, built to your visual spec from stylised to photoreal.

  • Characters, bipeds and quadrupeds
  • Mechanical and product models
  • Environment and set design
  • Texturing, shading and UV mapping
Why Magic Motion Studio

Studio expertise. Indie speed.

The discipline of a large-studio pipeline on every project, with the responsiveness and accountability of a focused, dedicated team.

Dedicated technical director

Every project gets a Technical Director and Project Manager overseeing the team from script through final render.

On time, every time

Timelines are written into the contract and treated as commitments, not estimates.

End-to-end in-house

Modelling, rigging, animation, lighting, rendering and compositing all happen internally. Nothing is handed to a subcontractor.

Full file ownership

Rendered files plus models, rigs and scene files transfer to you on final payment. No licensing fees, ever.

Where our 3D animation services get used
Kids and family media
Children's series, educational content and character-led properties, with rigs built to carry a full season.
Food and beverage
Product hero shots, brand characters and appetite appeal a camera cannot always capture.
Entertainment and IP
Pilots, trailers, proof-of-concept sequences and recurring characters for studios and creators.
Games and interactive
Cinematics, character tests and Unreal Engine sequences that need to run rather than render.
Consumer products
Launch films and trade show loops where the object needs to be seen turning, opening and working.
Technology and SaaS
Usually better served by 2D SaaS explainers, but 3D earns its place for hardware or a mascot.
Your happiness, our guarantee.

We review at every stage of production and will not finalise the video until every detail meets your approval.

Start a Project
Our core discipline

3D character animation that performs, not just moves.

Most 3D animation that falls flat fails at the same point. The model is clean, the lighting is competent, and the character still moves like a mannequin on rails. The difference is in weight, anticipation and the small overlapping motions that happen a few frames after the main action.

That is what our 3D character animation work focuses on. The SYYX sequence on our reel is rigged human characters moving through an interior, where believability depends on how the body carries itself. The kids and family pieces are the opposite problem: stylised animals where the performance has to run broader and read in a fraction of a second.

Both come from the same in-house team that produces our 2D animation and anime animation. Character craft transfers across formats. The software changes, the principles do not.

Already have a character? We can rig and animate your existing model, which removes the modelling stage. We review the mesh first, because models built for still renders often need rework before they deform cleanly.

01
Design and modelling
Turnaround sheets, then the mesh built with animation-ready topology.
02
Rigging and skinning
Skeleton, controls and deformation tested through extreme poses before animation starts.
03
Blocking
Key poses and timing approved before anything is polished, so changes stay cheap.
04
Performance pass
Spacing, arcs, overlap and settle. This is where a character stops looking rigged.
05
Facial and lip sync
Phoneme shapes matched to the recorded voiceover, then expression layered on top.
When dimension is the argument

3D explainer video for products you need to show, not describe.

Most explainer video should be 2D. It is faster, cheaper and stylistically broader. But when the physical form of a product carries the message, a 3D explainer video does something flat illustration cannot.

A 3D explainer video lets a camera move around an object, cut inside it, and show a mechanism working. For hardware, packaging, devices and anything with moving parts, that is the difference between a viewer understanding the product and merely being told about it.

Done well, the product is the hero, a brand character gives it personality, and the camera does work that a 2D version would have to explain in words.

If your product is software or a service, we will almost always steer you to 2D explainer video production instead, because 3D adds cost without adding clarity.

Choose 3D explainer video when
The product has physical form that matters. There are internal mechanisms to reveal. You need hero renders you can reuse as stills. The asset will be reused across many campaigns, so the modelling cost amortises.
Choose 2D instead when
You are explaining a concept, a workflow or a piece of software. Budget or timeline is tight. The brand voice is illustrative rather than photoreal. Most explainer briefs land here.
An honest comparison

Should your project be 2D or 3D?

We produce both, so we have no reason to push you toward the more expensive one. Here is how the two formats differ, and when 3D animation earns its cost.

Factor
2D animation
3D animation
Production cost
2DLower. Artwork is drawn once and animated flat.
3DHigher. Models, rigs, textures and render time are built before a frame moves.
Timeline
2DFaster across almost every brief.
3DLonger. Rigging and rendering are time-intensive and hard to compress.
Camera movement
2DSimulated with parallax and scale.
3DReal. The camera moves through an actual space and can be re-shot without redrawing.
Reusing assets
2DLimited. New angles usually mean new artwork.
3DStrong. Once rigged, a character can be posed and re-lit indefinitely.
Stylistic range
2DVery broad. Flat, hand-drawn, cut-out, anime.
3DNarrower, though stylised 3D has closed much of that gap.
Physical products
2DWorkable but abstracted.
3DThe clear winner. Form, material and mechanism all read correctly.
Series economics
2DEach episode costs roughly the same.
3DFirst episode is expensive, later ones far cheaper once assets exist.

The short version: if you are explaining a concept, start with 2D animation. If the thing you are selling has physical form, or you plan a library of content around recurring characters, 3D animation pays for itself over time.

How 3D animation gets made

The complete 3D pipeline, stage by stage.

3D animation is not one job, it is eight. Knowing where your project sits in the pipeline is also how you understand a quote, because cost concentrates in modelling, rigging and rendering rather than in the animation itself.

01
Pre-production
Concept and script

Audience, message and the one action the animation has to drive. Script and style direction approved before any asset is built.

02
Pre-production
Storyboarding

Scene-by-scene boards covering camera angles, character positions and pacing. You approve before 3D work begins.

03
Production
Character and environment design

Turnaround sheets and style frames for characters, props and sets, matched to your visual brief.

04
Production
3D modelling

Characters, props and environments built in Blender, Maya, Cinema 4D or 3ds Max, with topology made for deformation.

05
Production
Texturing and look dev

Surfaces authored in Substance Painter and tested under final lighting, so materials hold up in the render.

06
Production
Rigging and animation

Skeletal and facial rigs stress-tested, then blocking and a full performance pass with weight, inertia and follow-through.

07
Post-production
Lighting and rendering

Lighting designed per shot, rendered through Cycles, Eevee, Redshift or Octane depending on the look and schedule.

08
Post-production
Compositing and delivery

Passes assembled and graded in After Effects, sound design and mix, then delivery in every format you need.

Production tools

The 3D animation stack we actually run.

Grouped by what each tool does in the pipeline rather than a wall of logos. Every one is used by the in-house team on real projects.

Modelling and animation
Blender · Maya · Cinema 4D · 3ds Max
Blender for most character and environment work, Maya where a client pipeline demands it, Cinema 4D for motion-led pieces, 3ds Max for hard-surface and architectural assets.
Rendering
Cycles · Eevee · Redshift · Octane
Cycles for physically accurate light, Eevee when speed matters more, Redshift and Octane for GPU-heavy shots where render time would otherwise dictate the schedule.
Texturing and look dev
Substance Painter
Surfacing authored properly rather than bolted on. Materials are built to respond to the actual lighting of the shot.
Realtime
Unreal Engine
Used where a sequence benefits from realtime iteration, or where the client wants an interactive deliverable alongside the rendered film.
Compositing and grade
After Effects
Render passes assembled, depth and atmosphere added, colour graded. The stage that makes a correct render look finished.
Already have models?
Bring your own assets
Send us your existing models or CAD files. We check the topology, then rig and animate them, which removes the most expensive stage of the build.
What a quote is made of

What drives the cost of 3D animation.

3D animation is priced on complexity, not runtime. A thirty-second piece with four rigged characters costs considerably more than ninety seconds of one character on a simple set. These are the variables that move a quote.

Character count
Every character needs modelling, rigging and a performance pass. Going from one character to three is closer to tripling the character budget than adding a third.
Rig complexity
A stylised animal with simple deformation is a different build from a human face with full facial controls and corrective shapes.
Environment detail
A single interior set costs far less than four exteriors with foliage, atmosphere and set dressing built from scratch.
Existing assets
If you already own models, rigging and animating them removes the most expensive stage. Topology is checked first.
Render weight
Lighting, resolution, motion blur and effects all drive render time, and render time is machine hours.
Reuse across a series
The first episode carries the asset build. Later episodes reuse rigs and sets and cost a fraction of it.

Because those variables swing so widely, we quote every 3D project individually and send it within 24 hours of your brief. For a sense of published pricing, compare our explainer video pricing.

Get a 3D Quote
Questions answered

3D animation FAQs.

Still unsure? Send us the brief and we will answer with a real quote within 24 hours.

Ask us directly
A 3D animation studio builds every element of a shot in three-dimensional space. Models are sculpted, surfaces are textured, characters are rigged with a digital skeleton, cameras and lights are placed, and the result is rendered frame by frame. Unlike 2D animation, where artwork is drawn flat, a 3D scene can be re-lit, re-shot from a new camera angle or extended without redrawing anything.
3D animation cost depends on complexity rather than runtime. The main drivers are how many characters need rigging, how detailed the environments are, whether assets already exist or must be built from scratch, and how heavy the final render is. A stylised single-character piece sits far below a multi-character scene with complex lighting. We quote every 3D animation project individually after reviewing the brief.
Modelling and animation in Blender, Maya, Cinema 4D and 3ds Max. Rendering through Cycles, Eevee, Redshift and Octane depending on the look and the deadline. Texturing and look development in Substance Painter. Realtime sequences in Unreal Engine. Final compositing and colour grade in After Effects.
Neither is better, they solve different problems. 3D animation wins when you need physical believability, camera movement through a space, or assets you will reuse across many pieces. 2D animation wins on speed, cost and stylistic range, and remains the stronger choice for most explainer and marketing video. We produce both and will recommend whichever suits the brief.
Yes. 3D character animation is the core of our 3D work. Our reel includes rigged human characters in a sci-fi environment for SYYX, and stylised animal characters for kids and family content. Character work covers design, modelling, rigging, skinning, lip sync and performance animation.
Yes. A 3D explainer video uses dimensional characters, environments and camera movement to explain a product or service. It suits products where physical form matters, or brands that want a mascot with real presence.
CGI stands for computer-generated imagery, and in practice the terms overlap almost completely. CGI animation is the broader label, covering any imagery produced on a computer including visual effects composited into live footage. 3D animation describes work built and rendered in three-dimensional space. Most studios, including ours, use the terms interchangeably when talking to clients.
Yes, and it is one of our strongest areas. Several pieces on our 3D reel are kids and family content featuring stylised animal characters in detailed natural environments. Children's 3D animation has its own demands around readable silhouettes, exaggerated performance and colour, which is different work from corporate 3D.
Yes. If you already have models, we can rig and animate them, which removes the modelling stage and reduces the quote. We will review the mesh topology first, because models built for static renders often need rework before they will deform correctly in animation.
Full commercial rights transfer to you on final delivery and payment. Project source files, including models, rigs and scene files, are available so your animation can be extended or re-rendered later without rebuilding the asset.
Yes. 3D animation is produced in-house by our own team, the same studio that produces our 2D animation and anime work. Modelling, rigging, animation, lighting, rendering and compositing all happen internally rather than being passed to subcontractors.

Have a cool project? Let's build it in 3D.

Send us the concept, the character count and where the finished piece is going. You will get a real quote rather than a range, within 24 hours.

1,000+ videos deliveredIn-house 3D teamFull commercial rightsSource files included