Corporate Explainer Videos That Drive Business Results
Magic Motion Studio produces corporate explainer videos for SaaS companies, financial services firms, healthcare organisations, and enterprise brands across the US, Australia, the UK, and beyond. Fixed price. 14-day delivery. Full file ownership.
Where corporate explainer videos work hardest
Corporate Explainer Video Use Cases by Industry
A corporate explainer video does a different job in every industry. Below are the eight sectors where our clients consistently generate the most measurable return from explainer video production.
SaaS and Software
Corporate explainer videos reduce time-to-value in software onboarding and cut support ticket volume. A well-produced 2D animated explainer shows users what the product does before they disengage.
Financial Services and Fintech
Regulated industries use corporate explainer videos to simplify product disclosure statements, explain investment structures, and communicate compliance requirements without overwhelming customers with text.
Healthcare and MedTech
Healthcare organisations use corporate explainer videos for patient education, staff onboarding, medical device demonstrations, and public health communication. Animation removes the need for clinical footage and simplifies complex procedures.
Professional Services
Law firms, management consultancies, HR platforms, and accounting practices use corporate explainer videos to communicate service propositions to busy decision-makers who will not read a PDF or attend a discovery call.
Manufacturing and Supply Chain
Complex supply chains, industrial processes, and safety procedures are difficult to explain with text. Corporate explainer videos let manufacturing companies visualise factory workflows, product assembly, and compliance procedures without on-site filming.
Government and Public Sector
Government agencies use corporate explainer videos for public awareness campaigns, policy communication, and citizen service education. Our Canberra production team has experience with government-ready content.
Education and eLearning
Universities, TAFE institutions, and eLearning platforms use corporate explainer videos to increase course completion rates, explain enrolment pathways, and communicate program outcomes to prospective students and employers.
Real Estate and PropTech
Property developers, real estate platforms, and PropTech companies use corporate explainer videos to showcase off-plan developments, explain investment structures, and communicate platform features to agents and landlords.
of people have watched an explainer video to learn more about a product or service
According to Wyzowl's State of Video Marketing report, 89% of people say watching a video has convinced them to buy a product or service. Corporate explainer videos are one of the highest-converting content formats available to B2B and B2C brands. View our explainer video production service to learn more.
Why companies choose Magic Motion Studio
What Makes Our Corporate Explainer Videos Different
1,000+ corporate explainer videos delivered across 30+ countries. Here is what companies consistently tell us separates our work from other explainer video production studios.
Script Research, Not Script Templates
We research your customer's decision journey and competitive landscape before writing a single word. Your corporate explainer video script is built around the specific objections your sales team encounters, not a generic formula.
14-Day Fixed Production Timeline
Script approved Day 3. Storyboard Day 6. Animation complete Day 12. Final delivery Day 14. No timeline ambiguity. No open-ended production that drags for months.
Three Formats Delivered Simultaneously
16:9 for your website and YouTube. 1:1 for LinkedIn and Facebook. 9:16 for Instagram and Reels. All three delivered on Day 14 at no extra cost. One corporate explainer video project, every platform covered.
Custom Animation, Not Asset Libraries
Every corporate explainer video is built from original character design, custom backgrounds, and unique motion paths. We do not use stock animation templates or shared asset libraries. Your video will not look like a competitor's.
Global Production Depth
Founded in New York in 2014, we have delivered corporate explainer videos to companies in the US, UK, Australia, Europe, and Asia. Our Melbourne and Canberra production experience supports Australian and Asia-Pacific clients with AEST hours.
Full Ownership on Delivery
100% of the intellectual property in your corporate explainer video transfers to you on final payment. Source files, raw exports, and all production assets are included. No licensing fees, no usage restrictions, no ongoing costs.
Corporate Explainer Video Pricing
All pricing tiers, inclusions, and add-ons for 60-second, 90-second, and 2-minute corporate explainer videos are published upfront. View everything before you contact us.
View Pricing10+ Years. 1,000+ Corporate Explainer Videos.
Founded in 2014 in New York, Magic Motion Studio has delivered corporate explainer videos to companies across 30+ countries. Clients include funded startups, listed enterprises, government agencies, and NGOs across the US, Australia, the UK, and Europe. Every project is produced by the same senior team that wrote the script, designed the characters, and delivered the first video a decade ago.
How we produce corporate explainer videos
The Corporate Explainer Video Production Process
Every corporate explainer video at Magic Motion Studio follows the same four-phase process. From brief to final delivery in 14 business days.
Brief and Script
You submit a project brief covering your audience, objective, and key message. Our script team researches your product and competitive landscape, then writes a script built for a specific call to action. You approve by Day 3.
Storyboard and Style
Our art director produces a panel-by-panel storyboard showing every scene, camera movement, and character moment before animation begins. Colour palette, typography, and illustration style are confirmed at this stage. You approve by Day 6.
Animation and Audio
Our animation team builds every scene in After Effects or Clip Studio Paint using your approved storyboard. Voiceover recording, licensed music selection, and sound design run in parallel. You receive a draft for review on Day 10.
Revisions and Delivery
Revision rounds are completed within the 14-day window. Final delivery includes 16:9, 1:1, and 9:16 exports, closed captions, and all source files. Full IP ownership transfers to you on payment.
What makes a corporate explainer video effective
Corporate Explainer Video: What It Is and How It Works
A corporate explainer video is a short animated or live-action video that communicates a business's product, service, process, or value proposition to a specific audience. Unlike a brand film or testimonial, a corporate explainer video is built around a single message and a single action: most commonly a purchase, a sign-up, or a meeting request.
What Separates a Good Corporate Explainer Video from an Average One
The difference between a corporate explainer video that converts and one that sits unwatched is the script. According to Wyzowl's annual State of Video Marketing survey, 89% of people say that watching a brand's video has convinced them to buy a product or service. But that statistic applies only to videos that open with the viewer's problem, not with the company's credentials.
At Magic Motion Studio, every explainer video production project begins with a research phase: we study your customer's decision-making journey, your competitive landscape, and the specific objections your sales team encounters most often. The script is written to address all three before introducing your solution.
Corporate Explainer Video Length: What the Data Shows
The ideal length for a corporate explainer video depends on where it will be used. For homepage and landing page placement, 60 to 90 seconds consistently outperforms longer formats. For sales enablement and boardroom presentations, 2 to 3 minutes gives the production room to cover features, proof, and pricing context. For paid social and pre-roll advertising, 15 to 30 seconds drives the strongest engagement.
We deliver every project in three aspect ratios — 16:9 for website and YouTube, 1:1 for LinkedIn and Facebook, and 9:16 for Instagram and Reels, so the same corporate explainer video works across every distribution channel simultaneously.
Animation vs Live Action for Corporate Explainer Videos
2D animation is the most flexible format for corporate explainer videos because it is not constrained by filming logistics, talent availability, or physical locations. It can show abstract concepts, future products, internal processes, and complex data flows that live action cannot. For SaaS, fintech, healthcare, and professional services companies, animation consistently outperforms live action on retention and comprehension metrics.
Live action works well when the corporate explainer video needs to feature real team members, authentic customer testimonials, or physical products. Many enterprise brands use a hybrid approach: animated sequences for the product explanation, live footage for social proof. We can produce both.
Where to Use a Corporate Explainer Video
The highest-return placements for a corporate explainer video are: the homepage hero (replaces or supplements the headline), the product or service landing page (increases time-on-page and conversion rate), the sales proposal email (increases proposal open-to-meeting conversion), and LinkedIn organic (video posts receive substantially more reach than text or image posts). Secondary placements include investor pitch decks, trade show screens, onboarding email sequences, and paid social ad campaigns.
For location-specific production, see our Melbourne explainer video production, Brisbane explainer video production, and Canberra explainer video production pages.
of people say a brand video has convinced them to buy a product or service — Wyzowl State of Video Marketing
Script-First Production
Every corporate explainer video starts with a research brief and a written script approved before any animation begins. The script is your video's most valuable asset. We treat it that way. See our full production process.
Three Formats, One Production Run
Every corporate explainer video includes 16:9, 1:1, and 9:16 outputs delivered simultaneously. No resizing fee. No extra production pass. View pricing for full inclusions.
Frequently asked questions
Corporate Explainer Video FAQs
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