SaaS explainer videos.
SaaS products are complex. Your video needs to make them simple. Fast. Magic Motion Studio produces custom animated explainer videos for B2B SaaS companies, with script, voiceover, and social cuts included, delivered in 14 business days. Check our pricing →
One video. Four channels.
A single 60-second SaaS explainer video, produced once, can be cut and deployed across your homepage, investor decks, paid ads, and onboarding flow. Most SaaS companies have one version of their product story. A great explainer video makes that story work harder across every channel.
Product launch and homepage hero
Your homepage is the highest-traffic page you own. A 60-second explainer in the hero section converts 25 to 45% of visitors versus 8 to 15% without video. For a SaaS product launch on Product Hunt, your homepage video is what visitors watch instead of reading your copy. Make it the clearest 60 seconds on the internet about what your product does.
Investor pitch decks and fundraising pages
Series A and B investors review dozens of decks per week. A 60-second explainer video embedded in your pitch deck or AngelList/Carta page does two things: it explains the product in a way that no slide can, and it signals that the team can communicate clearly. For YC Demo Day, the explainer video is often the only thing an investor watches before the in-person pitch.
Onboarding flows and churn reduction
The first 72 hours after signup determine whether a SaaS user stays or churns. A 60-second welcome video embedded in your onboarding flow reduces time-to-first-value by showing new users what success looks like, before they've had time to get lost in the UI. One video can replace a 6-page knowledge base article and a 3-email drip sequence, and it's more watched than both.
LinkedIn and YouTube paid ads
B2B SaaS paid ads on LinkedIn and YouTube perform significantly better with video than with static creative. The 16:9 homepage video, the 1:1 LinkedIn cut, and the 9:16 vertical reel are all produced from the same source video with no additional production cost. Most SaaS companies running paid acquisition have weak creative because it's expensive to produce multiple formats. One video brief, three ad formats delivered.
Why SaaS companies choose Magic Motion Studio.
Studios like Vidico and Explainify produce excellent work, yet charge $10,000 to $25,000+ without telling you the price until you've had three discovery calls. Magic Motion Studio publishes full pricing upfront, delivers in 14 business days, and shows you a full SaaS video portfolio before you commit to anything.
| What matters to you | Magic Motion Studio | Vidico / Explainify | Freelancer |
|---|---|---|---|
| Delivery timeline | 14 business days | 8 to 12 weeks standard | 4 to 10 weeks, often slips |
| Pricing visible upfront | Published pricing → | Hidden, contact required | Varies, rarely published |
| SaaS and B2B portfolio | 12 years, 1,000+ SaaS videos | Strong (enterprise focus) | Inconsistent quality |
| Script included | Always included | Usually included | Usually extra fee |
| Social cuts 1:1 + 9:16 | Included in every package | Usually charged extra | Usually charged extra |
| Custom animation (no templates) | 100% custom, every project | Yes (at premium price) | Often template-based |
| Works on product launch timeline | 14 days fits any sprint | Too slow for tight deadlines | Unreliable for hard deadlines |
| Portfolio visible upfront | Full portfolio published | Selective, gated samples | Inconsistent |
Published pricing, no discovery call required
Vidico, Explainify, and most SaaS video agencies hide pricing behind a contact form and a 30-minute discovery call. Magic Motion Studio publishes pricing at magicmotionstudio.com/explainer-video-pricing/. Script, voiceover, animation, and social cuts. See the full breakdown before your first email. No quote wall.
14 days, built for launch windows and fundraising sprints
Vidico and Explainify take 8 to 12 weeks. That timeline does not fit a Product Hunt launch, a Series A deck that goes out next week, or a YC Demo Day sprint. Magic Motion Studio's 14-business-day production was specifically designed around the tight windows SaaS companies actually operate in.
B2B SaaS specialists since 2014
We have produced explainer videos for SaaS companies across every vertical: project management, CRM, HR tech, fintech, DevOps, AI/ML, and enterprise software. We know how to explain complex B2B products to non-technical buyers. We write the script, not a generalist copywriter. See our full portfolio.
Every format delivered, no extra cost
Your SaaS explainer video ships in every format you need: 16:9 for homepage and YouTube, 1:1 for LinkedIn and Twitter/X, 9:16 for Instagram Reels and TikTok, and subtitled versions for all. Most agencies charge additional fees per format. All three are included in every Magic Motion Studio package.
Fully async. Fits any SaaS team's workflow
No mandatory calls. No timezone scheduling. No "let's jump on a quick Zoom." Brief, script review, storyboard approval, voiceover selection, animation review: all handled via email and shared review links. Built for distributed SaaS teams where the founder, PM, and designer are all in different time zones.
Lower overhead, more video for your budget
Enterprise animation agencies have large account management teams, lengthy approval chains, and fixed overhead that gets passed to clients. Magic Motion Studio runs a lean specialist operation. Your budget goes into the actual animation, not into account managers and internal review rounds. The difference shows in our pricing.
Brief to final file in 14 days.
Every SaaS explainer video follows a fixed production schedule. Brief us on Day 1 and your final files arrive on Day 14.
The clearest 60 seconds your product will ever get.
A SaaS explainer video is a short animated video (typically 60 to 90 seconds) that explains what your software does, who it is for, and why it matters. It is not a product demo. It does not show the UI step by step. Its job is a single thing: take a potential customer who has no idea what your product does and turn them into someone who immediately understands the value.
SaaS products are built to solve complex problems. The challenge is that the people who built them are too close to it. They explain features when buyers need to understand outcomes. A well-made explainer video starts with the problem the buyer already feels, introduces the product as the resolution, shows an outcome rather than a menu of features, and ends with one clear call to action. That structure works because it mirrors how decisions are actually made.
According to Wyzowl's 2026 State of Video Marketing report, 96% of people have watched an explainer video to learn about a product or service. Landing pages with video convert 80% higher than pages without. Homepage explainer videos convert 25 to 45% of visitors versus 8 to 15% without video.
Questions from SaaS teams.
The most common questions from B2B SaaS founders, product marketers, and growth teams before starting a project.
Ask Us AnythingYour SaaS explainer video in 14 days.
Brief us today and your SaaS explainer video is in production by Monday. Custom 2D animation, script, voiceover, and all-format social cuts included. Check our pricing →
Launching a product or raising a round?
Product launches, Series A decks, YC Demo Day, and Product Hunt drops all have one thing in common: a hard deadline. Most animation studios take 8 to 12 weeks. Magic Motion Studio's 14-day production was built for exactly the windows SaaS companies actually operate in. Brief us this week, video delivered before your deadline.
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